Advertising has always pushed boundaries, but 2025 has seen some UK campaigns spark more debate than ever. These ads have grabbed attention, challenged norms, and sometimes divided public opinion. This roundup highlights the most talked about campaigns so far, exploring why they stirred conversation and what they reveal about today’s culture.

Influencers aren’t replacing advertising, they’re redefining it. And if we, as creatives and strategists, listen carefully, we’ll learn that people no longer want to be sold to. They want to be seen, heard, and understood

Understanding where the money is really going helps marketers, business leaders, and observers grasp the future of brand communication in the UK.

London’s cityscape is changing fast, and one of the most striking new features is the surge of 3D billboards. These eye catching displays are transforming how brands communicate with audiences on the streets. But what makes 3D billboards so special? How do they work, what do they cost, and is the excitement around them justified? This post breaks down the technology behind 3D billboards, the financial side of adopting them, and the buzz they are creating in London.

There’s something strangely timeless about a billboard. As the world scrolls, swipes, and skips its way through digital content, billboards remain rooted in reality, giants of the streetscape, calling out to us on commutes, road trips, and city walks

Finding affordable access starts with knowing where to look and what to prioritise. Here are practical steps to get integrated:

Advertising agencies thrive on commissions and long-term contracts. Revealing every discount or special deal could reduce their profit margins or weaken their negotiating power. Many agencies negotiate bulk rates or early bird discounts with media outlets, but these are often reserved for their top clients or kept confidential.