Advertising can make or break a brand. Yet, many companies struggle to create campaigns that truly connect with their audience. Nike, Apple, and Netflix stand apart because they understand something fundamental about advertising that most brands miss. Their approach goes beyond selling products or services. Instead, they build emotional connections, tell compelling stories, and create experiences that resonate deeply with people. This post explores what Nike, Apple and Netflix know about advertising that most brands don’t. By examining their strategies and examples, you’ll discover practical lessons to improve your own marketing efforts. Nike running shoe on track, symbolizing performance and motivation They Focus on Emotion, Not Just Features Most brands advertise by listing product features or price advantages. Nike, Apple, and Netflix take a different route. They tap into emotions that drive human behavior. Nike’s campaigns inspire courage, determination, and achievement. Apple’s ads evoke creativity, simplicity, and belonging. Netflix connects through stories that entertain, challenge, and unite viewers. For example, Nike’s “Just Do It” slogan is more than a catchphrase. It encourages people to push past fear and doubt. The brand’s ads often feature athletes overcoming obstacles, which motivates viewers to see themselves as capable and strong. This emotional appeal creates loyalty that lasts beyond a single purchase. Apple’s advertising rarely focuses on technical specs. Instead, it highlights how products fit into people’s lives. The “Think Different” campaign celebrated innovators and dreamers, inviting customers to identify with those values. Apple’s clean, minimalist visuals also communicate ease and elegance, making technology feel accessible and personal. Netflix uses storytelling as its core advertising tool. Trailers and promos emphasize characters and plotlines that spark curiosity and empathy. By showcasing diverse genres and voices, Netflix appeals to a wide range of emotions and interests. This approach builds anticipation and keeps subscribers engaged. They Tell Stories That Connect Storytelling is a powerful way to capture attention and make messages memorable. Nike, Apple, and Netflix excel at telling stories that connect with their audience’s identity and aspirations. Nike’s ads often follow a narrative arc: challenge, struggle, and triumph. This structure mirrors the journey many people face in their own lives. For example, the “Dream Crazy” campaign featuring Colin Kaepernick told stories of athletes who defied odds and social expectations. This bold storytelling sparked conversation and reinforced Nike’s brand values. Apple’s storytelling focuses on how technology empowers creativity and self-expression. The “Shot on iPhone” campaign shared real photos and videos from users worldwide, turning customers into storytellers. This not only demonstrated product quality but also created a community around shared experiences. Netflix’s storytelling extends beyond its content to its advertising style. Trailers are crafted to tease plot twists and emotional moments without giving too much away. This builds suspense and encourages viewers to watch. Netflix also uses data to personalize recommendations, making each subscriber’s story unique. They Create Experiences, Not Just Ads What Nike, Apple and Netflix know about advertising is that people remember experiences more than messages. They invest in creating immersive, interactive, and memorable experiences that go beyond traditional ads. Nike hosts events like running clubs and training sessions that bring their community together. These experiences reinforce the brand’s message of empowerment and fitness. The Nike app offers personalized coaching, turning a product into a lifestyle companion. Apple’s retail stores are designed as experience centers, not just places to buy gadgets. Customers can try products, attend workshops, and get support in a welcoming environment. This hands-on experience builds trust and loyalty. Netflix creates buzz through exclusive premieres, fan events, and social media engagement. They also experiment with interactive content, like “Bandersnatch,” which lets viewers choose story paths. These experiences deepen engagement and make the brand feel innovative and customer focused. Apple store interior showing minimalist design and product interaction They Use Consistent and Clear Brand Voice Consistency in messaging helps build recognition and trust. Nike, Apple, and Netflix maintain a clear and consistent brand voice across all channels. Nike’s voice is bold, motivational, and inclusive. Whether in commercials, social media, or packaging, the tone encourages action and confidence. This consistency makes the brand instantly recognizable. Apple’s voice is simple, elegant, and focused on user benefits. Their ads use clear language and clean visuals that reflect the product’s design philosophy. This clarity helps customers understand the value without confusion. Netflix’s voice is friendly, witty, and conversational. Their social media posts often use humor and pop culture references, making the brand approachable and relatable. This tone matches the entertainment experience they provide. They Invest in Understanding Their Audience Deeply What Nike, Apple and Netflix know about advertising is that deep audience understanding is essential. They use data, research, and feedback to tailor their campaigns and products. Nike studies athletes and fitness enthusiasts to identify trends and needs. This insight shapes product development and marketing messages that resonate authentically. Apple listens to customer feedback and observes how people use technology. This informs design choices and helps create intuitive products that solve real problems. Netflix analyzes viewing habits and preferences to recommend content and create targeted ads. This data-driven approach improves customer satisfaction and retention. Netflix streaming interface showing movie thumbnails Applying These Lessons to Your Brand You don’t need a huge budget to apply these principles. Here are practical steps inspired by what Nike, Apple and Netflix know about advertising: Focus on the emotions your product or service can evoke. Think beyond features to how it makes people feel. Tell stories that reflect your audience’s challenges and dreams. Use real examples or customer testimonials. Create experiences that engage customers physically or digitally. Host events, offer demos, or build interactive content. Maintain a consistent voice that matches your brand personality. Use it across all communication channels. Invest time in understanding your audience through surveys, analytics, and direct conversations. By adopting these strategies, your advertising can become more meaningful and effective.

Finding the best advertising deals can be a challenge, especially when you want to reach the right audience without overspending. UK Ad Insider offers a unique platform that connects advertisers with exclusive deals tailored to the UK market. This guide explains how to navigate UK Ad Insider to uncover these valuable opportunities and make the most of your advertising budget. The world of advertising is evolving faster than ever. Brands are pushing beyond static visuals, stepping into immersive experiences, 3D displays, mobile integrations, holographic installations, and data driven insights that were once unimaginable. And in the midst of all this transformation, real, valuable, exclusive opportunities are emerging for advertisers who know where to look for such advertising deals. If you’re searching for the smartest way to secure top tier advertising placements, unlock hidden discounts, and tap into advanced tech that boosts your campaign performance, then UK Ad Insider is your new competitive advantage. This platform is quickly becoming the ultimate hub for discovering exclusive advertising deals in the UK from discounted billboard placements to earlynaccess tools that enhance your campaigns. And if that isn’t exciting enough, UK Ad Insider also gives you front row access to apps like VIConnect, the groundbreaking interactive OOH (out-of-home) app built by VIVHOK that’s reshaping how audiences engage with ads. This isn’t just where advertising is going, it’s the future happening right now. Let’s dive into how you can leverage UK Ad Insider to unlock exclusive deals and transform your campaigns with the shoppable, immersive power of VIConnect. Why UK Ad Insider Is the Secret Weapon for Modern Advertisers With advertising costs rising and brands fighting for limited attention, getting ahead of the competition requires more than just buying placements. You need insider access to the best deals, the most innovative formats, and emerging technologies before everyone else. UK Ad Insider is designed exactly for that. Here’s what you can expect: Exclusive Deals on Advertising Placements From outdoor billboards to transport ads, digital displays, projections, wraps, pop-up installations, 3D OOH activations, and even holographic marketing, UK Ad Insider unlocks deals you won’t find anywhere else. These placements often include limited-time discounts, early bookings, bundled packages, and seasonal specials. Access to Advanced Tools for Campaign Optimisation Advertisers who use UK Ad Insider can also discover access to marketing tools, creative support, analytics platforms, and unique advertising technologies like VIConnect, often before they hit the mainstream. A Community of Brands, Creators and Advertising Innovators UK Ad Insider isn’t just a deals hub; it’s a network. Brands, agencies, media buyers, and creatives use the platform to share insights, announce new offerings, and stay updated on advertising trends that matter. In short: If you want to do smarter, more cost efficient, more impactful advertising, UK Ad Insider is where your research should start. But the real magic happens when you combine those exclusive deals with the innovative tech powering today’s next generation campaigns. Meet VIConnect: The App Turning Every Ad Into a Shoppable, Interactive Experience Imagine walking past a billboard, scanning it with your phone, and instantly unlocking a 3D experience, an augmented reality product demo, exclusive rewards or even buying the product on the spot. That’s exactly what VIConnect makes possible. Built by VIVHOK, VIConnect transforms traditional and 3D OOH advertising into a fully interactive digital journey. With this app, the line between physical and digital advertising disappears. How It Works Every time someone sees a VIVHOK powered billboard, hologram, wrapped vehicle, in-store display, or 3D installation, they can: Scan or tap the ad Unlock interactive digital content Earn loyalty rewards Dive into AR experiences Make instant purchases using Apple Pay or Google Pay Trigger real time product animations or 3D responses This turns any physical campaign into an immersive engagement funnel that tracks behaviour, drives conversions, and boosts brand interaction effortlessly. Take for instance: A Coca Cola Ad That Sells Itself Picture this: A commuter sees a 3D Coca Cola bottle display. They open the VIConnect app. They point their phone at the ad. Instantly: The bottle animates in AR A cold Coke “pops open” visually A one click checkout button appears They buy instantly in under 5 seconds This is advertising with no friction. No typing, no searching, no navigating, just see, scan, buy. Why Brands Are Flocking to VIConnect VIConnect doesn’t just make ads interactive, it makes them smarter. Real Time Analytics with VIDash Every advertiser using VIConnect gets access to VIDash, a live analytics dashboard that shows: Foot traffic Dwell time Engagement levels Conversions and purchases Device interactions Heat maps revealing top performing ad zones Predictive AI suggestions for better placements For the first time, brands can see exactly how many people engaged with their physical ads and what actions they took afterward. This bridges the gap between offline and online marketing in a way that feels natural and measurable. Premium Features for High Performance Campaigns Advertisers can unlock: Advanced analytics and benchmarking Real time campaign monitoring Unlimited campaign uploads Priority support Deep audience behavior insights This lets marketing teams optimise quickly, experiment effortlessly, and justify spend instantly. The Ultimate Advertising Advantage If UK Ad Insider helps you find the best placements, then VIConnect helps you maximise their impact. Here’s how you can benefit from the combined power of both platforms: Exclusive access to premium OOH placements UK Ad Insider surfaces opportunities others miss, giving your brand first access to high performing locations and formats. Enhanced engagement through VIConnect Instead of audiences simply glancing at your ad, they interact, explore, share, purchase, and respond through immersive digital layers. Real measurable results With VIDash, you see what’s working (and what isn’t) immediately, letting you shift your budget to top performing placements. Higher conversions and measurable ROI Interactive, shoppable ads dramatically increase purchase intent. Instead of relying on impressions, you track purchases and behaviour in real time. Future proof campaigns with 3D, AR, and holographic integration VIVHOK specialises in 3D and holographic marketing and when you combine that with VIConnect, your campaigns become experiences people don’t forget. The Future of Advertising And You Can Access It Now In a world where customers expect immediacy, interactivity, and convenience, the brands that win will be the ones who combine the physical and digital worlds seamlessly. UK Ad Insider is your gateway to discovering the most exclusive deals, placements, and technologies shaping the future of advertising. VIConnect is the tool that turns those placements into interactive, high performing, shoppable experiences. Together, they give brands, marketers, and agencies a bold new playground to create unforgettable campaigns and measurable results. If you’re ready to elevate your advertising strategy, now is the time to explore these platforms and step confidently into the next generation of OOH innovation.

In the competitive world of advertising, agencies often hold back some of the best deals from the public. These exclusive offers can save businesses thousands of pounds, yet many remain unaware of their existence. If you are a UK business owner or marketer looking to stretch your advertising budget, uncovering these hidden gems could transform your campaigns. This post reveals the lesser known advertising deals that agencies prefer to keep under wraps and shows you how to access them. Why Agencies Keep Exclusive Offers Quiet Advertising agencies thrive on commissions and long term contracts. Revealing every discount or special advertising deal could reduce their profit margins or weaken their negotiating power. Many agencies negotiate bulk rates or early bird discounts with media outlets, but these are often reserved for their top clients or kept confidential. For example, some agencies secure: Reduced rates for off peak advertising slots Bundled packages combining print, radio, and online ads at a discount Access to new advertising platforms before public launch By keeping these offers exclusive, agencies maintain control over pricing and client relationships. However, savvy businesses can still tap into these deals by knowing where to look and how to ask. How to Find and Use Exclusive Offers Finding these hidden deals requires a mix of research, networking, and negotiation skills. Here are practical steps to uncover exclusive offers in the UK advertising market: 1. Build Relationships with Media Sales Teams Media outlets often have sales representatives who manage advertising deals. Establishing a direct connection can give you early access to special rates or packages not advertised publicly. For instance, local radio stations or regional newspapers may offer discounted rates to businesses that contact them directly. 2. Attend Industry Events and Trade Shows Events like the Advertising Week Europe or regional marketing expos often feature media vendors showcasing new products and exclusive deals. Attending these events allows you to meet representatives face to face and negotiate better terms. 3. Leverage Smaller or Niche Platforms Large agencies tend to focus on mainstream media, but smaller platforms often offer attractive advertising deals to gain market share. Examples include community magazines, local digital networks, or emerging podcast channels. These platforms may provide exclusive rates to early advertisers. 4. Negotiate Bundled Packages Instead of buying ads piecemeal, ask for bundled deals combining multiple channels. Agencies sometimes offer discounts for multi channel campaigns, but you can also negotiate directly with media owners. For example, a package including print ads, sponsored content, and outdoor posters might come at a reduced total cost. 5. Use Online Marketplaces and Platforms Some UK based platforms aggregate advertising opportunities and offer exclusive discounts. Websites like Adzuna or Gumtree occasionally list advertising spaces with special rates. These platforms can be a starting point to discover deals outside traditional agency channels. Examples of Exclusive Advertising Deals in the UK To illustrate the potential savings, here are some real world examples of exclusive offers businesses have accessed: A regional retailer secured a 30% discount on billboard advertising by booking during off-peak months through a direct media contact. A startup negotiated a bundled deal combining sponsored articles in a local magazine and radio spots, saving 25% compared to buying separately. A charity accessed discounted rates on digital ads by partnering with a niche podcast network eager to expand its advertiser base. These examples show that with some effort, businesses can unlock deals that agencies might not openly share. What to Watch Out For When Using Exclusive Offers While exclusive deals can be tempting, it’s important to evaluate them carefully: Check the reach and audience : A discounted ad is only valuable if it reaches your target customers. Understand the terms : Some deals may have restrictions on timing, placement, or content. Avoid long term lock ins : Agencies might offer a low initial rate but require lengthy contracts. Measure performance : Track the results of your ads to ensure the deal delivers value. Being cautious helps you avoid wasting budget on offers that look good but don’t perform. Taking Advantage of These Deals Today The key takeaway is that exclusive offers and advertising deals exist beyond the standard agency pitches. Businesses willing to explore direct media contacts, attend industry events, and negotiate creatively can find valuable savings.

UK brands are making significant changes to their advertising budgets in 2025. After years of steady growth in traditional channels, many companies are now cutting back on ad spend in familiar areas and moving their money into new, often unexpected, directions. This shift reflects evolving consumer habits, technological advances, and a sharper focus on measurable returns. Understanding where the money is really going helps marketers, business leaders, and observers grasp the future of brand communication in the UK. Traditional Media Faces Advertising Budget Cuts For decades, TV, print, and radio advertising formed the backbone of UK brand promotion. In 2025, these channels are seeing notable reductions in ad spend. According to recent industry data, TV ad budgets have dropped by nearly 15% compared to 2023, while print media has seen cuts exceeding 20%. Brands cite several reasons for this: Declining audience numbers : Younger consumers spend less time with traditional media. Higher costs with uncertain returns : TV and print ads are expensive and harder to track. Shift to digital alternatives : Digital platforms offer more precise targeting and analytics. For example, a leading UK supermarket chain reduced its TV ad spend by 25% last year, reallocating funds to other areas that offer better engagement with younger shoppers. Digital Experiences and Content Take Priority The biggest winners in the reallocation of ad spend are digital experiences and content marketing. Brands are investing heavily in creating immersive online environments and original content that builds long term relationships with customers. Key areas gaining budget include: Interactive websites and apps : Brands build platforms that offer personalized shopping, loyalty rewards, and real-time support. Video content and streaming partnerships : Short form videos and branded series attract attention on platforms like YouTube and Twitch. Influencer collaborations : Carefully chosen influencers help brands reach niche audiences authentically. A UK fashion brand, for instance, increased its digital content budget by 40% in 2024, producing a series of mini documentaries about sustainable sourcing that resonated strongly with eco-conscious consumers. Data and Technology Investments Another major destination for redirected ad spend is technology that improves targeting and measurement. Brands want to ensure every pound spent delivers clear results. Investments focus on: Customer data platforms (CDPs) : These systems unify customer information from multiple sources to create detailed profiles. Artificial intelligence tools : AI helps optimise ad delivery, predict trends, and personalise messaging. Attribution models : Brands use advanced analytics to understand which channels and campaigns drive sales. For example, a UK automotive company deployed AI powered tools to tailor online ads based on browsing behaviour, resulting in a 30% increase in lead generation while reducing overall ad spend. Experiential Marketing and Local Engagement Despite cuts in traditional ad spend, many UK brands are boosting budgets for experiential marketing and local community engagement. These tactics create memorable, face to face interactions that digital channels cannot fully replicate. Examples include: Pop up events and brand activations : Temporary installations in high-traffic areas attract attention and generate social media buzz. Sponsorship of local events : Supporting festivals, sports, and cultural activities builds goodwill and brand loyalty. In store experiences : Enhanced store layouts, product demonstrations, and workshops encourage visits and purchases. A beverage company recently launched a series of pop up tasting events across UK cities, investing 20% more in these activities than in traditional ads. The campaign boosted sales by 15% in participating locations. Sustainability and Ethical Messaging Brands are also directing more of their ad spend toward communicating sustainability efforts and ethical values. Consumers increasingly expect transparency and responsibility, and brands respond by highlighting these commitments in their messaging. This includes: Campaigns focused on environmental impact : Showcasing reduced packaging, renewable energy use, or carbon offset programs. Support for social causes : Partnering with charities or promoting diversity and inclusion initiatives. Transparent supply chain stories : Sharing how products are made and sourced. A UK cosmetics brand allocated a significant portion of its 2025 ad spend to a campaign about cruelty free testing and recyclable packaging, which helped increase customer trust and repeat purchases. What This Means for Marketers and Brands The shift in UK ad spend shows that brands want to connect with consumers in more meaningful, measurable ways. Cutting back on traditional ads frees up resources for digital innovation, real world experiences, and authentic storytelling. Marketers should: Focus on channels that offer clear data and ROI. Invest in content that builds trust and engagement over time. Explore local and experiential opportunities to stand out. Communicate sustainability and ethics clearly to meet consumer expectations. Brands that adapt their budgets to these trends will likely see stronger customer loyalty and better returns in 2025 and beyond.

London’s cityscape is changing fast, and one of the most striking new features is the surge of 3D billboards. These eye catching displays are transforming how brands communicate with audiences on the streets. But what makes 3D billboards so special? How do they work, what do they cost, and is the excitement around them justified? This post breaks down the technology behind 3D billboards, the financial side of adopting them, and the buzz they are creating in London. How 3D Billboards Work 3D billboards create the illusion of depth and movement without the need for special glasses. They rely on advanced display technology and clever visual tricks to catch the eye. Display Technology : Most 3D billboards use LED screens with ultra-high resolution and brightness. This allows them to show detailed images that appear to pop out from the flat surface. Visual Effects : The key to the 3D effect is the use of perspective and motion. Content is designed with layers and shadows that mimic real-world depth cues. When combined with subtle animation, the images seem to extend beyond the screen. Viewing Angles : These billboards are optimized for specific viewing angles, usually from street level or nearby pedestrian areas. This ensures the 3D illusion works best for the majority of passersby. For example, a 3D billboard near Piccadilly Circus recently showed a giant sneaker that appeared to jump off the screen and land on the pavement. This kind of immersive experience grabs attention far more effectively than traditional flat ads. The Cost of Installing 3D Billboards in London Installing a 3D billboard is a significant investment. The costs vary depending on size, location, and technology used. Initial Setup : High resolution LED panels and 3D content creation can cost between £100,000 and £500,000 for a single billboard. Prime locations like Oxford Street or Leicester Square push prices higher due to demand. Content Production : Creating 3D content requires skilled designers and animators. A campaign can cost from £10,000 to £50,000 depending on complexity and length. Maintenance and Operation : Running these billboards involves electricity, software updates, and occasional repairs. Annual costs can reach £20,000 or more. Permits and Regulations : London’s local councils regulate outdoor advertising strictly. Securing permits can add time and expense, especially for large digital displays. Despite the high costs, many brands see 3D billboards as a worthwhile investment because of their ability to stand out in a crowded market. The impact on brand awareness and customer engagement often justifies the expense. Why 3D Billboards Are Creating Hype in London The buzz around 3D billboards is not just about technology or cost. It’s about how they change the urban experience and marketing effectiveness. Attention Grabbing : London streets are full of ads, but 3D billboards break through the noise. Their dynamic visuals attract more eyes and hold attention longer. Memorable Experiences : People remember ads that surprise or entertain them. 3D billboards offer a mini spectacle that encourages sharing on social media, increasing organic reach. Brand Differentiation : For brands, using 3D billboards signals innovation and creativity. It helps them stand apart from competitors who rely on traditional formats. Tourism and Culture : Some 3D billboards incorporate local themes or events, adding cultural value. This makes them part of the city’s identity rather than just commercial clutter. A recent campaign by a major sports brand used 3D billboards around London to simulate a football rolling through streets and landmarks. The campaign generated millions of views online and boosted store visits by 30% during the run. Challenges and Considerations for Brands While 3D billboards offer exciting opportunities, brands should consider some challenges before jumping in. Content Quality : Poorly designed 3D content can confuse or annoy viewers. Investing in professional design is essential. Viewing Conditions : Weather, lighting, and crowd flow affect how well the 3D effect works. Locations must be chosen carefully. Audience Fit : Not all target audiences respond equally to flashy visuals. Brands should align the billboard style with their customer preferences. Regulatory Compliance : London’s advertising rules can limit what can be shown. Brands need to work closely with authorities to avoid fines or removals. Planning and testing are key to making the most of 3D billboards. Brands that take time to tailor content and placement see better results. Looking Ahead: The Future of 3D Billboards in London 3D billboards are still evolving. Advances in display technology, artificial intelligence, and augmented reality will push their capabilities further. Interactive Features : Future 3D billboards may allow passersby to interact via smartphones or gestures, creating personalized experiences. Sustainability : New energy efficient screens and materials will reduce environmental impact, making 3D billboards more viable long term. Integration with Events : Combining 3D billboards with live events or public art could deepen engagement and community connection. London’s urban landscape is becoming a testing ground for these innovations. Brands that embrace 3D billboards now position themselves as leaders in a new era of outdoor advertising.

The Power of Billboard Advertising There’s something strangely timeless about a billboard. As the world scrolls, swipes, and skips its way through digital content, billboards remain rooted in reality, giants of the streetscape, calling out to us on commutes, road trips, and city walks You’d think, with the rise of online ads and algorithm driven targeting, billboards would’ve faded into the background. But here’s the truth: they’ve adapted, evolved, and become even more effective in the digital age As someone who works at the crossroads of visual storytelling and advertising at VIVHOK, I’ve witnessed firsthand how billboard advertising, especially when fused with creativity and technology, can still drive massive impact So, what makes these towering canvases so relevant today? And why are modern brands, from tech startups to luxury giants, still investing in billboard campaigns? Let’s break it down... A Brief Love Letter to the Billboard First, a bit of context. Billboards have been around since the 1830s, originally used to promote circuses and shows. Fast forward nearly 200 years, and they’re promoting everything from Tesla cars to TikTok trends But they’re not just relics of marketing past. Billboards have managed to evolve thanks to digital displays, 3D visuals, holographic extensions, and real time integration with mobile campaigns They’ve become storytellers in steel and light. And when done right, they can stop people in their tracks, even in a world addicted to 6 second attention spans The 7 Big Perks of Billboard Marketing in 2025 1. Unmissable Visibility The most obvious perk? You can’t ignore a billboard. Unlike online ads that users can skip, mute, or block, billboards are physically unavoidable. They’re embedded in daily life highways, sidewalks, buildings, and transit stops. Your ad becomes part of the landscape When your product or message appears on a large format screen above Times Square, Oxford Street, or the streets of Lagos, it instantly gains authority. There’s a psychological effect to that kind of exposure: “If it’s on a billboard, it must matter.” 2. Mass Reach with a Local Edge Billboards allow you to speak to the masses while still targeting specific geographic areas. Whether you want to go hyper local with a message like “Londoners love our new plant milk”  or reach global tourists with “Welcome to NYC’s top rated fashion brand,”  you can tailor your tone and placement This is particularly valuable for: New product launches Event promotions Store openings Localised brand activations Billboards hit drivers, walkers, and public transport users, which, in urban centres, means millions  of impressions per day 3. 24/7 Brand Presence Online ads are fleeting. But a billboard? It’s there all day, every day, visible in rain, traffic, rush hour, and sunsets. Unlike social content that disappears into feeds within hours, a billboard stays put, repeating your message constantly It’s passive repetition at its finest, building brand recall over time without being invasive 4. Serious Brand Credibility There’s something premium about billboard real estate. It tells the world, “We’re serious.” When your ad goes up on a giant LED display, it creates a halo of credibility and trustworthiness. People associate billboard advertising with well established, financially healthy brands, even if you’re a startup. It says: We’ve arrived. We’re investing. We’re bold And in an age where new brands pop up daily, standing out with scale and confidence is more important than ever 5. Creative Freedom and Spectacle Billboards are theatre for your brand. With the right creative strategy, they become more than adverts, they become moments Take advantage of: 3D billboard illusions (think Nike or Netflix in Tokyo) Eye catching quality digital adverts Interactive or kinetic installations Augmented reality integrations Holographic projections (yes, we do that at VIVHOK 😉) These are the kinds of experiences that get photographed, shared, and talked about online turning your offline presence into digital buzz A good billboard doesn’t just communicate, it commands 6. Synergy with Digital Marketing Here’s where things get really exciting! Modern billboard campaigns can sync with mobile devices, track foot traffic, or retarget audiences online. Using tools like geofencing and QR codes, you can turn static impressions into digital interactions Examples: A billboard ad invites passersby to scan and try a virtual product demo Users near a billboard location receive sponsored Instagram ads reinforcing the message Billboard analytics show how many people passed by, looked, or engaged In this way, billboard advertising becomes a central spoke in a multi channel marketing wheel 7. Long Term Memory Boost Remember that old Coca Cola Christmas truck ad on a billboard? Or the first time you saw Apple’s minimalist iPod campaign stretched across a building? Great billboards stick in your memory In a study by Nielsen, OOH advertising ranked second only to TV in terms of Ad recall, beating out mobile, social, and web banners. That’s because humans are wired to remember bold visuals in physical spaces And as brands fight harder for retention (not just awareness), billboards deliver where it counts, stuck on the mind Digital Adverts and 3D Billboards A hyper realistic 3D sneaker billboard grabbing attention on a busy city street One of the biggest changes to billboard advertising in recent years is the rise of digital and 3D billboard formats At VIVHOK, we specialise in 3D digital ad creation for billboards, creating product visuals that jump off the screen, quite literally Imagine: A car breaking through a digital wall on a corner building in Lagos A perfume bottle floating and spinning with holographic mist in Piccadilly Circus A soda can exploding with color and bubbles, animating on a highway screen in Accra These are more than ads, they’re showpieces. People stop. People record. People share. And in doing so, your out of home OOH campaign becomes viral online content Formats of Digital Billboard Advertising Digital billboard advertising has revolutionised the outdoor advertising landscape. Unlike traditional static billboards, digital billboards offer dynamic content, flexible scheduling, and high impact visuals that can capture attention in an increasingly media saturated world. They allow advertisers to display motion graphics, animations, and real time updates across various formats. Understanding the different formats of digital billboard advertising is key to choosing the right approach for your campaign Standard Digital Billboards These are the most common and widely recognized format. Standard digital billboards are large LED displays placed along highways, busy roads, and high traffic areas. They rotate multiple ads every few seconds and often operate 24/7 These formats are perfect for brand awareness and time sensitive campaigns Size:  Ranges from 14x48 ft (highways) to 10x30 ft (urban areas) Features:  Loop scheduling, vivid imagery, motion optional Digital Poster Panels Smaller than standard billboards, digital posters are often placed in urban areas, including bus stops, pedestrian zones, and sidewalks. They are ideal for hyperlocal targeting and short-form ads tailored to specific neighborhoods or commuting routes Size:  Typically 6x12 ft Features:  Quick read designs, high footfall exposure, adaptable messaging Digital Transit Advertising This format includes digital screens installed on public transport vehicles such as buses, taxis, trains, and trams. They can be external (roof mounted screens on taxis) or internal (in-vehicle displays) This format is mobile, allowing your message to reach diverse audiences across various city routes. Ensures brand reinforcement, city wide campaigns, real time updates Digital Street Furniture Street furniture includes digital ads embedded into kiosks, benches, information panels, and even smart bins These formats are common in metropolitan cities and are used for interactive ads, event promotion, and location based messaging Key Advantage:  Close range visibility, excellent for pedestrian audiences Large Format Digital Spectaculars These are massive, high resolution digital billboards often found in iconic locations like Times Square in New York or Piccadilly Circus in London. They support high definition video, real time data integration, and experiential campaigns Best For:  Major product launches, tourism boards, entertainment brands 3D Anamorphic Digital Billboards This format uses creative design and perspective to simulate three dimensional visuals without the need for glasses or devices. When placed correctly, 3D billboards produce a highly shareable, immersive experience Trending Now:  Used by major tech, fashion, and automotive brands for viral campaigns Digital billboard advertising is not a one size fits all solution. From roadside screens to interactive city furniture, each format offers unique advantages in terms of reach, engagement, and creative flexibility At VIVHOK, we specialise in digital billboard ads, 3D digital billboards, motion visuals, and holographic ad formats, helping brands choose the right digital canvas to bring their message to life. Whether you're launching a new product, promoting a destination, or building brand awareness, the format you choose can be the difference between being noticed or overlooked When a Billboard Campaign Goes Viral! One of our recent clients, a tech startup in wearable wellness, wanted to launch with maximum impact. They had a killer product, but no existing brand awareness. We helped design a 3D digital billboard campaign that showed the wearable device “activating” and glowing on a model’s wrist. The screen itself morphed and pulsed to mimic the product's effects The result? 3.2M organic video views of the billboard footage on TikTok and Instagram 220% increase in web traffic during the week of the launch Global press coverage from industry blogs and trendsetters That’s the magic of a good billboard in 2025. It’s not just something people see, it’s something they share Who Should Be Using Billboards Today? While big brands have traditionally dominated billboards, today they’re more accessible than ever. With shorter contracts, digital rotations, and localised options, even small businesses can get in on the action You should consider billboard advertising if: You’re launching a new product or service You want to build rapid awareness in key cities You’re looking to amplify a campaign or message You want to add prestige and visual power to your brand You want to integrate offline and online marketing It’s especially effective for industries like: Fashion and beauty Tech and gadgets Music and entertainment Food and beverage Events and experiences Tips for a Successful Billboard Campaign Keep it visual : Bold, clean, and readable in seconds. Your audience is moving Tell one story : Don’t cram 10 messages in. Focus on one clear takeaway Use location smartly : Align the ad with the local culture, vibe, or language Make it interactive : Include QR codes, hashtags, or geofenced digital follow-ups Pair with digital : Use billboards as launch pads for online campaigns Go 3D or animated : If your budget allows, this massively boosts engagement Why Billboards Still Matter? In a world obsessed with digital clicks, billboards remind us of something powerful: presence They don’t just chase attention, they own it. They’re not passive, they’re public statements. When combined with modern design, motion, and interactivity, they become iconic brand tools. At VIVHOK, we’re proud to help brands reimagine and visualise what billboard advertising can look like from London rooftops to Lagos highways and beyond So the next time you pass a billboard, look up! You might not just see an Ad, you might catch a moment of marketing magic in the making Book Service Online with VIVHOK DIGITAL BILLBOARD ADVERTS Command attention with large digital billboard advertising 1h 30min - Online session via Zoom Book Now RENT DIGITAL BILLBOARDS Big screens, Bigger impact 45min - Online session via Zoom   Book Now BUY DIGITAL BILLBOARDS Own the spotlight, make your brand a statement 1h - Online session via Zoom   Book Now

Finding reliable, expert advice in the advertising world can be challenging. Whether you are a marketer, business owner, or creative professional, having access to trusted insights and services can make a significant difference in your success. The UK Ad Insider community offers exactly that, a platform where members can tap into expert services tailored to their needs. If you want to improve your advertising efforts and connect with knowledgeable professionals, join now and start benefiting immediately. How to Join the UK Ad Insider Community Joining the UK Ad Insider community is straightforward and designed to get you connected quickly. Here’s how to get started: Visit the official UK Ad Insider website The first step is to head to the community’s homepage where you can find detailed information about membership benefits and the sign-up process. Choose the membership plan that fits your needs UK Ad Insider offers different membership levels, each providing access to various expert services, resources, and networking opportunities. Review the options carefully to select the best fit. Complete the registration form Provide your basic information and professional background to help tailor the services you receive. Confirm your membership and access the platform Once registered, you will receive login details to access exclusive content, expert advice, and community forums. By following these steps, you can quickly become part of a network that supports your advertising goals. Don’t hesitate to join now to start exploring the benefits. How to Use Expert Services Effectively Becoming a member is just the beginning. To get the most out of the UK Ad Insider community, you need to know how to use the expert services available: Consult with industry experts Members can schedule one-on-one sessions with advertising professionals who provide tailored advice on campaign strategies, media buying, creative development, and more. Access exclusive resources The community offers guides, case studies, and trend reports that help you stay updated on the latest advertising techniques and market shifts. Participate in workshops and webinars Regular events led by experts cover practical topics such as audience targeting, budgeting, and measuring campaign success. Engage in peer discussions Use the forums to ask questions, share experiences, and learn from other members who face similar challenges. For example, a small business owner recently used the expert consultation service to refine their local advertising campaign. With advice on targeting and messaging, they increased customer engagement by 30% within two months. This shows how practical use of the community’s services can lead to measurable results. How to Maximise Networking Opportunities Networking is a key benefit of joining the UK Ad Insider community. Here’s how to make the most of it: Attend community meet ups and virtual events These gatherings allow you to connect with peers and experts, exchange ideas, and build professional relationships. Join special interest groups Focused groups within the community cover specific advertising sectors like retail, digital, or outdoor media. Joining these groups helps you connect with people who share your interests. Share your expertise Contributing your knowledge in forums or during events raises your profile and can lead to collaborations or job opportunities. Use the member directory The directory helps you find professionals with specific skills or experience, making it easier to seek advice or partnerships. For instance, a freelance copywriter found new clients by actively participating in the UK Ad Insider forums and showcasing their expertise. This led to steady work and stronger industry connections. How to Stay Updated with Industry Trends Advertising is a fast changing field. Staying informed is essential to keep your strategies relevant. The UK Ad Insider community helps you do this by: Providing regular newsletters These include summaries of the latest trends, case studies, and expert opinions. Offering access to research reports Members can download detailed reports on consumer behaviour, media consumption, and emerging technologies. Hosting expert panels Panels discuss current challenges and future directions in advertising, giving you insights you won’t find elsewhere. Sharing success stories Learning from real world examples helps you understand what works and what doesn’t. By using these resources, you can adapt your advertising plans quickly and confidently.

There was a time when advertising meant slick commercials on TV, larger than life billboards, and carefully polished magazine spreads. Fast forward to today, and I find myself scrolling through Instagram, stopping on a video of someone unboxing a pair of trainers with real excitement. No studio lights. No celebrity gloss. Just someone relatable, speaking with genuine enthusiasm And just like that, I’m intrigued. That’s the power of the influencer and as someone deeply involved in creative advertising through VIVHOK, I’ve come to see just how much they’re reshaping the landscape This blog isn’t just about numbers or campaign strategies (though we’ll touch on that). It’s about a personal shift in how I, and many others, feel about advertising. How influencers have turned promotions into conversations. How trust has become currency. And why it’s no longer about just being seen , but being believed The Age of Influence I remember when the term “influencer” first started floating around marketing circles. Skepticism hung in the air. “Isn’t it just people taking selfies and promoting teeth whitening kits?” But what started as niche collaborations quickly became a full blown industry. Fast forward to now, and influencer marketing is projected to reach $24 billion by 2025 So what changed? Influencers tapped into something advertisers have been chasing for decades: authentic connection. People don’t just want to be told what to buy. They want to trust who’s recommending it. Influencers especially micro and niche creators, built that trust not through polish, but through personality I think of them as modern storytellers, embedded in our daily digital lives. And when they promote something, it doesn’t feel like a traditional ad. It feels like advice from a friend The Science Behind the “Like” Let’s get real for a second. We all know promotions can be manipulative. But when an influencer you follow talks about a skincare product they’ve been using for months and you’ve seen their real skin, their struggles, their lifestyle, you listen. Why? Because it’s contextual. Because it’s personal. Because it’s earned And the numbers back it up: 61% of consumers trust influencer recommendations more than brand content Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing Micro influencers (with under 100K followers) often drive 60% more engagement than celebrities As someone who works with brands to visualise and promote products creatively, this excites me. Not because it’s cheaper or easier (it’s not always either), but because it means we’re moving towards more meaningful marketing Authenticity: The New Creative Brief I’ve sat in rooms where we brainstormed massive billboard campaigns, big budgets, big visuals. But I’ve also seen a single 30 second TikTok outperform several days shoot. Why? Because people crave realness. And influencers provide that, in abundance Let me give you an example. One of our clients, a boutique sustainable fashion brand, was torn between running a glossy digital OOH campaign or investing in a handful of eco conscious micro influencers. We helped them do both designing 3D visuals for city displays while also producing short, authentic reels with influencers styling their pieces in everyday life Guess which content drove the most direct sales? The unfiltered, low budget, personality driven videos There’s something deeply refreshing about that. It reminded me that influence isn’t about perfection, it’s about resonance The Challenges (Because Yes, There Are Some) Now, it wouldn’t be a complete picture without addressing the tricky parts of influencer promotions. I’ve seen campaigns go sideways because of poor vetting, mismatched brand values, or dependence on follower counts Here are a few truths I’ve learned: Not all followers are created equal : An influencer with 50,000 loyal fans in your niche is worth more than a celebrity with 5 million disengaged ones Fit matters more than fame : If your brand sells luxury watches, a fashion forward lifestyle influencer makes more sense than a fitness coach even if the latter has more reach Oversaturation kills trust : Some influencers promote too many products too often. When that happens, audiences notice. And tune out Metrics can lie : Vanity metrics like likes and views are easy to manipulate. Always look at engagement rate, saves, comments, and click-throughs That’s why at VIVHOK, when we partner with influencers on visual campaigns, we always focus on alignment first, brand values, audience overlap, storytelling ability, and transparency My Favourite Influencer Moment Let me tell you about a small but unforgettable campaign we worked on A startup client was launching a new wellness supplement. Instead of splashing out on celebrity endorsements, they asked us to find two micro influencers: one a yoga instructor, the other a new mum documenting her postpartum journey We helped co create their contents to be casual, honest, and visually warm. No scripts. No filters. Just personal stories of how they were using the product to feel better and find balance Sales increased steadily. But what really stuck with me were the comments: “Thank you for sharing this, needed to hear it today.” “You always keep it real. Just ordered mine!” “This doesn’t feel like an ad. It feels like self care.” That’s the holy grail of advertising. When it stops being about selling and starts being about connecting Where This Is All Heading (And Why It Matters) Influencer promotions aren’t a fad, they’re a fundamental shift in how people engage with brands. And while some of the hype will fade, the core idea, " trust through relatability , is here to stay" I believe we’ll continue to see: More video storytelling (short form and vertical are king) Deeper brand influencer collaborations (think co created products and campaigns) Cross channel storytelling (OOH and influencer content) Values based marketing (people want to know what your brand stands for) And as AI generated content grows, influencers may become even more important. In a world full of automation and deepfakes, human trust will be the last frontier Influencers Are the Mirrors of Culture When I think about the future of promotions and advertising, I see less shouting and more storytelling. Less pushing and more pulling. Less gloss and more grit Influencers aren’t replacing advertising, they’re redefining it. And if we, as creatives and strategists, listen carefully, we’ll learn that people no longer want to be sold to. They want to be seen, heard, and understood Promotions should feel like conversations. And the best influencers? They know how to start one that resonates. As someone building creative campaigns at the intersection of tech, storytelling, and experience, I’m excited to see where this journey leads. And maybe next time you pause on a post, watch a video, or double tap a story, you’ll feel it too Book Service Online with VIVHOK INFLUENCER BOOST Authenticity meets impact at scale (UGC x OOH Power Pack) 3h - Online session via Zoom Book Now

Advertising has always pushed boundaries, but 2025 has seen some UK campaigns spark more debate than ever. These ads have grabbed attention, challenged norms, and sometimes divided public opinion. This roundup highlights the most talked about campaigns so far, exploring why they stirred conversation and what they reveal about today’s culture. 1. The Climate Crisis Wake Up Call One campaign used stark imagery of melting glaciers and flooded cities to confront viewers with the urgency of climate change. The ad’s blunt message and graphic visuals sparked praise for raising awareness but also criticism for being too bleak and fear inducing. It forced many to reconsider how advertising can balance urgency with hope. 2. Gender Fluidity in Fashion A major UK fashion brand released a campaign featuring models of all gender identities wearing the same clothing line. The Ad campaigns celebrated fluidity and challenged traditional gender roles in fashion. While many applauded the inclusivity, some viewers expressed discomfort, revealing ongoing tensions around gender identity in public discourse. 3. Mental Health in the Workplace A financial services company launched an ad showing employees openly discussing mental health struggles. The campaign aimed to destigmatize mental illness at work but faced backlash for allegedly oversimplifying complex issues. It sparked debate about how brands should responsibly address sensitive topics without trivializing them. 4. The Vegan Food Revolution A supermarket chain’s campaign promoting plant based diets featured graphic comparisons between animal farming and environmental damage. The bold approach attracted vegan supporters but alienated some meat eaters, igniting heated discussions about dietary choices and cultural traditions. 5. Political Satire Goes Mainstream A telecom company used political satire in its ads, poking fun at current UK politicians. The humorous yet sharp tone divided audiences: some found it refreshing and brave, others saw it as disrespectful and polarizing. This campaign highlighted how brands navigate political commentary in a divided society. 6. Ageism and Beauty Standards A skincare brand challenged ageism by featuring older models in glamorous, confident poses. The campaign pushed back against youth obsessed beauty norms and received widespread acclaim. However, some critics argued it still focused too much on appearance rather than broader definitions of aging gracefully. 7. The Rise of AI in Daily Life and Ad Campaigns An electronics company’s campaign depicted AI assistants taking over mundane tasks, with a humorous yet unsettling tone. The ad sparked conversations about privacy, automation, and the future of work. It raised questions about how much control people want to give technology in their lives. 8. Celebrating Multicultural Britain A beverage brand released a vibrant campaign showcasing diverse UK communities and traditions. While many praised the celebration of multiculturalism, others accused the ad of tokenism. This campaign highlighted the fine line between genuine representation and marketing opportunism. 9. Body Positivity and Realism A lingerie brand featured unretouched photos of models with various body types, challenging unrealistic beauty standards. The campaign was widely celebrated for authenticity but also faced criticism from some who felt it was a marketing ploy rather than a true movement. 10. The Future of Transportation An automotive company’s campaign imagined a future with electric and autonomous vehicles, blending excitement with cautionary notes about environmental impact. The ad sparked debate about sustainability, technology, and the pace of change in transport.

Artificial intelligence is reshaping many industries, and advertising is no exception. As AI tools become more accessible, brands face a critical question: does AI in advertising spark fresh creativity, or does it push brands toward sameness? This post explores how automation influences originality across the advertising landscape, weighing the benefits and risks of AI driven campaigns. How AI is Changing the Creative Process AI tools can analyse vast amounts of data quickly, helping marketers understand audience preferences and predict trends. This capability allows brands to tailor messages more precisely than ever before. For example, AI powered platforms can generate multiple ad variations in minutes, testing which visuals or copy perform best with different segments. This speed and scale can free creative teams from repetitive tasks, letting them focus on big ideas. Some agencies use AI to brainstorm concepts or suggest unexpected combinations of themes and styles. This collaboration between human creativity and machine efficiency has led to innovative campaigns that might not have emerged otherwise. Examples of AI Boosting Creativity Nike’s personalised ads use AI to create unique visuals based on user data, making each ad feel custom made. Coca Cola’s AI driven content experiments with new slogans and imagery, refreshing the brand’s appeal without losing its core identity. Spotify’s AI curated playlists inspire music related ads that resonate deeply with listeners’ moods and preferences. These examples show AI can enhance creativity by offering new tools and insights. But there is a flip side. The Risk of Brand Homogenisation When many brands rely on similar AI tools, their outputs can start to look alike. AI models often learn from the same datasets, which means they may reproduce common patterns and clichés. This can lead to ads that feel generic or formulaic, diluting a brand’s unique voice. For instance, AI generated copy might favor safe, widely accepted phrases rather than bold or unusual language. Visuals created by AI might lean on popular styles, reducing diversity in design. Over time, this can make it harder for brands to stand out. Signs of Homogenisation Ads across different brands using similar color schemes and layouts. Repetitive taglines that lack distinct personality. Campaigns that avoid risk, sticking to proven formulas suggested by AI analytics. This trend raises concerns about whether AI in advertising ultimately limits originality instead of expanding it. Balancing Automation and Authenticity The key to avoiding homogenization lies in how brands use AI. Rather than letting AI dictate every creative decision, companies should treat it as a tool to support human judgment. Here are some strategies: Use AI for data and testing, not final creative choices. Let human teams interpret AI insights and add emotional depth. Encourage experimentation. Use AI to explore unusual ideas that humans might overlook. Maintain brand guidelines firmly. Ensure AI outputs align with a brand’s unique tone and values. Invest in diverse data sources. Broader training data can help AI generate more varied and original content. By combining AI’s strengths with human creativity, brands can create campaigns that feel fresh and authentic. The Future of AI in Advertising AI will continue to evolve, offering more sophisticated tools for creativity. Advances in generative models, natural language processing, and image synthesis promise exciting possibilities. Brands that master the balance between automation and originality will gain a competitive edge. At the same time, the industry must watch for signs of over reliance on AI generated content. Maintaining diversity in creative approaches and valuing human insight will be essential to preserving brand identity. AI in advertising offers powerful ways to enhance creativity through data driven insights and rapid content generation. Yet, it also risks making brands look alike if used without care. The future belongs to those who use AI as a partner, not a replacement, for human creativity. Brands that embrace this balance will craft campaigns that stand out and connect deeply with audiences.

Starting a new business means managing tight budgets and making every pounds count. One of the smartest ways startups can stretch their resources is by learning how to claim discounts and take full advantage of promotions designed specifically for them. These savings can reduce costs on essential tools, services, and supplies, giving startups a better chance to grow without overspending. This post shares practical strategies to help startups identify, claim, and maximise discounts effectively. Understand Where to Find Startup Discounts Many companies offer special promotions tailored for startups, but these offers are often hidden or require some digging. Here are some common places to look: Startup focused platforms : Websites like AngelList, Seedrs, or Startup Stash often list deals and discounts exclusive to startups. Software providers : Many SaaS companies provide free trials, discounted plans, or credits for new startups. Examples include cloud services like AWS Activate, Google Cloud for Startups, and Microsoft for Startups. Industry specific vendors : Depending on your startup’s niche, suppliers or service providers may offer discounts to attract new businesses. Networking events and accelerators : Startup incubators and accelerators often partner with vendors to provide discounts or free services to their cohorts. Knowing where to look saves time and ensures you don’t miss out on valuable offers. Prepare Your Startup to Qualify for Discounts Many discounts require proof that your business qualifies as a startup. Preparing the right documentation and information can speed up the process: Register your business : Have your business registration documents ready. Proof of startup status : Some offers require you to show you are in early stages, such as incorporation date or funding rounds. Business email : Use a company domain email rather than a personal one to appear more professional. Financial information : Some discounts ask for revenue or employee count to confirm eligibility. Being ready with these details helps you claim discounts quickly and without hassle. Use Timing to Your Advantage Timing plays a big role in claiming discounts. Here are ways to use timing strategically: Sign up during promotions : Many companies run seasonal sales or startup specific campaigns. Subscribe to newsletters or follow vendors to catch these. Leverage launch periods : When launching your startup, vendors may offer special deals to attract new customers. Renewal and upgrade times : When renewing subscriptions or upgrading plans, ask about available discounts or negotiate better rates. Bulk purchases : Buying in volume or committing to longer contracts can unlock better pricing. Planning purchases around these timing opportunities maximises savings. Negotiate and Ask Directly Many startups hesitate to ask for discounts, but vendors often expect negotiation, especially for new businesses. Here’s how to approach it: Contact sales teams : Reach out directly to sales or customer service and explain your startup’s situation. Highlight potential for growth : Vendors may offer better deals if they see your startup growing and becoming a long term customer. Bundle services : Ask if combining multiple products or services can reduce overall costs. Request trial extensions : If unsure about a product, ask for longer trial periods before committing. Being proactive and polite in negotiations can unlock discounts not advertised publicly. Track and Organise Discounts Claimed Keeping track of discounts and promotions helps avoid missed renewals or opportunities. Use a simple spreadsheet or tool to record: Vendor name and contact Discount details and expiration dates Requirements to maintain the discount Renewal reminders This organisation ensures you continue to benefit from discounts and can plan future purchases accordingly. Leverage Community and Peer Recommendations Startup communities are valuable sources of information about discounts and promotions. Engage with: Online forums and groups : Platforms like Reddit’s r/startups or LinkedIn groups often share discount tips. Local startup meetups : Networking events can reveal vendor deals exclusive to community members. Mentors and advisors : Experienced entrepreneurs can recommend where to claim discounts based on their experience. Learning from others’ experiences saves time and uncovers deals you might not find alone. Use Discounts to Build Your Startup’s Budget Claiming discounts is not just about saving money but also about reallocating those savings to other critical areas. For example: Use savings on software subscriptions to invest in marketing or product development. Redirect funds saved on office supplies to hire talent or improve customer service. Apply discounts on cloud services to scale infrastructure without overspending. By treating discounts as budget boosters, startups can accelerate growth and improve their chances of success.

Social media changes fast. What worked last year might not work today. For anyone looking to connect with an audience or grow their presence, keeping up with the latest trends is essential. Without adapting, posts can get lost in the noise, and engagement drops. This post shares practical ways to stay ahead and make social media work better for you. Understand What Your Audience Wants The first step to improving engagement is knowing who you are talking to. Different groups use social media in different ways. For example, younger users might prefer short videos and memes, while professionals might look for detailed articles or industry news. Use polls or questions in your posts to gather feedback. Check which posts get the most likes, comments, or shares. Follow trends within your niche to see what content resonates. For instance, a small business selling handmade crafts noticed their audience loved behind the scenes videos showing how products were made. They shifted focus to this content and saw a 40% increase in comments and shares within two months. Create Social Media Content That Stands Out With so much content online, grabbing attention requires creativity and clarity. Here are some tips: Use eye catching visuals like bright colours or unique designs. Tell stories that connect emotionally. Keep captions clear and concise. Experiment with different formats such as reels, stories, or live videos. One blogger shared quick tips for daily productivity in short, punchy videos. These clips were easy to watch and share, leading to a steady rise in followers and engagement. Use Platform Features Wisely Each social media platform offers unique tools to help users engage. Learning to use these features can boost your reach. Instagram’s “Stories” and “Reels” get priority in feeds. Twitter’s polls and threads encourage interaction. LinkedIn’s article publishing helps build authority. For example, a fitness coach used Instagram Reels to share 15 second workout routines. These quick videos attracted thousands of views and new followers, far more than static posts. Post Consistently but Focus on Quality Consistency helps keep your audience engaged and builds trust. However, posting too often without value can backfire. Set a realistic schedule you can maintain. Prioritise quality over quantity. Use scheduling tools to plan posts ahead. A non profit organization found that posting three times a week with well crafted messages worked better than daily random posts. Their engagement rate improved by 25% after focusing on quality content. Engage Actively with Your Community Social media is not just about broadcasting messages. It’s about building relationships. Respond to comments and messages promptly. Like and comment on followers’ posts. Join conversations in relevant groups or hashtags. An artist who regularly replied to comments and shared fan art saw a loyal community grow around their work. This interaction encouraged more people to follow and share their posts. Keep Learning and Adapting Trends on social media shift quickly. What works today might not work tomorrow. Stay curious and open to change. Follow industry blogs and influencers. Attend webinars or workshops. Test new ideas and track results. For example, when TikTok started gaining popularity, many brands ignored it at first. Those who adapted early found new audiences and increased their reach significantly.